Club committees that are prepared and proactive can effectively manage social media issues. Social media issues can arise on a few different fronts. This may include behaviour on social media sites that you manage, or member behaviour on other social media sites, or even behaviour by others, directed at your club/members.
Here’s some advice for social media management at your club:
All clubs need policies in place to manage issues that arise on social media. The purpose is to set out how you expect members to behave and how you will deal with issues that may arise. They also provide a framework on how to use social media and how to deal with issues.
You can either develop a specific policy, such as a social media policy, or you may have existing policies that cover these areas such as:
In the first instance, check with you state/national/peak body for guidance. Existing club rules, like the MPP, should cover member behaviour on social media. For example, a derogatory remark made on field by a member to an official, would be dealt with the same way if that remark was made by the member on Facebook, directed at the official.
Laws can also apply in this area. Read more on the Office of the eSafety Commissioner's website.
Appoint someone at your club to monitor the social media sites your club is responsible for. You’ll also need a contact person for members who have a concern. Both these roles can be set out in your policy. Social media and technology is rapidly changing, so make sure you appoint people in this area who actively use social media and are across the trends.
It is important clubs have a clear reporting process, respond to issues promptly and have offensive material removed. How you do this can be set out in your policy. Here are a few important considerations:
For serious issues of cyber bullying of persons under the age of 18 years or instances of image based abuse, the Office of the eSafety Commissioner in Australia can also help, with advice on how to report incidents to social media service or the Offices’ complaints service itself.
Illegal activity or matters of serious concern, such as child protection, should be reported to the relevant authorities immediately. See our Quick Reference Guide for contacts in each state/territory.
Documentation of the issue and follow up must be undertaken by the club as part of its record keeping system.
Clubs should be proactive and let members know what behaviour you expect on social media. Promote policies and contact people:
Use our Social Media tips sections to help with information for club members:
Play by the Rules